COVID-19 Survey: Shoppers Report More Visits to Stores and Increased Comfort in the Safety of the Retail Experience.

In an update to our August survey, American shoppers continue to shop more frequently and report increasing feelings that avoiding stores is not important in slowing the spread of the Coronavirus. Editor’s Note (10/26/2020): This article includes findings from ICF’s COVID-19 Monitor Survey of U.S. Adults, including the seventh wave of data collection that was fielded September 23 through October 4. Each wave has collected 1,000 completes using a census-balanced, national non....

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