Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials. Virtually every element of an infomercial is based on scientific research and designed to manipulate you into taking action. For example, infomercials....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing