Building Engagement Between Transactions When There Are No Transactions

When pandemic lockdowns took full effect in March 2020, almost every company selling to consumers had to become expert in building engagement between transactions. As restrictions for in-person interactions, travel and gathering in groups were repeatedly extended, the need for innovation became ever more acute as the timing of the next transaction became ever more in doubt. The path to brand survival in a changing world relies on simultaneously keeping the memory of past brand....

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