Brian Solis has a vision of the future that involves shared experiences - many, many shared experiences. And his message for marketers is pretty clear - focus on shared experiences because that's what really matters. That's a pretty bold statement, but he backs it up with a rationale that's so simple and easy that it's IOTTMCO - once it's pointed out to you. So let me point it out.
Given that his vision begins with great technologies and with....