Many things in life have two sides, or two edges. Your best friend has the potential to be your worst enemy. Something that you once enjoyed can become something less than desirable, even after one negative remark from someone you trust. Brand advocacy is definitely one of those things — the people who love you the most can just as easily turn on you if given a reason. Whether or not you like it, any brand is a tasteless joke or insensitive Tweet away from mass....

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