“Big L” vs. “Little L” Loyalty

Kobie CMO, Bobby Greenberg, was recently interviewed on Demandbase’s podcast, “Sunny Side Up” Episode 342, to discuss how marketers can measure “Big L” and “Little L” loyalty, creating a more engaging customer experience. Click here to listen to the full podcast.    What is “Big L” and “Little L” Loyalty?  When you hear the words customer loyalty, what’s the first thing that comes to mind? For....

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