The ebbs and flows of sales in the retail world, specifically during the holidays, can keep a lot of store owners up all night. What worked once in the past might be a disaster today. This goes for both large chains, and small businesses. Recently, we’ve seen many large retailers make big moves: testing out opening doors on Thanksgiving Day, not the accepted “standard” midnight rollout on Black Friday, for example. This was met with a passionate response, and the ripples....

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