Bank Marketing Reimagined: Leaning Into Digital

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With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first mindset to grow deposits—both with existing and net-new customers. Bank marketers are starting to adopt that digital-first mindset, but the transition isn’t necessarily a simple one. Forrester research indicates that a whopping 52% of financial brands can’t....

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