1. Data Analytics
  2. 5 views

As market researchers, and survey researchers in general, it is our job to ensure the instruments we create are as free of potential bias as possible. This is accomplished through diligence in survey and sample design. Yet, as hard as we try it is often difficult to avoid all forms of potential bias. One form I want to address in this post is acquiescence bias. According to Wikipedia, acquiescence bias is a form of response bias where survey respondents have a tendency to agree with all....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing