It seems like everyone has a loyalty program in place – and for that, as a consumer, I am grateful. I utilize each and every program to its fullest and have been lucky to receive my fair share of free flights, hotel nights, merchandise and discounts that make me feel truly special!
Unfortunately, for many companies – loyalty programs are not always as fruitful. In many cases, when companies realize that their program is not working, they often make it worse by lowering the....