Loyalty is a red-hot topic for many industries, but unlike cloud, social, or mobile, loyalty programs have been around for decades. Still, many are simply not delivering what they should. If not dynamic and individualized, they are very likely suffering from diminishing returns and getting lost in the noise of ubiquitous loyalty programs. While ubiquity is an issue, there’s something worse than being lost in the shuffle. There are programs, typically in the industries that have....

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