Think about rewards programs that you are enrolled in. Best Buy? CVS? The café in your building? What attracts you to the program? It is your loyalty toward the brand or is it because of the discount or free offer you might receive? For instance, if you have a CVS reward card, does that mean you’re totally loyal to them or would you shop at Walgreens for similar products? Customer engagement is primarily emotional, so if reward programs are designed as a rational means for....

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