The beer category boomed in 2020, with a large positive shift at the start of the pandemic. However, more recently beer sales are down versus a year ago, as are trips. Immediate questions rise to the surface:
Have beer sales returned to their pre-pandemic levels?
Should we expect to lose additional ground as 2021 unfolds?
Closer examination of trends suggests that it’s quite the contrary. Much like overall store trends, a steady climb in trips coupled with still record....