Giro, a worldwide leader in high-performance protective cycling and snow sport gear, has partnered with Clutch, a pioneering customer marketing platform, to introduce an innovative branded currency solution for their ecommerce channel. We sat down with Ezra Shaffer, Head of Digital Marketing & Ecommerce for Giro, to talk about the solution and an array of customer topics.
Q: Ezra, what are the primary objectives Giro is focused on with its e-gift solution?
ES: As the price point....