With more organizations (at least talking about) being hyper-focused on the customer, it’s no surprise that consumer insights from the marketing team are more important than ever. In order to give the consumer what they want, we must understand their wants, needs, and behaviors. As digital marketers, we are lucky in that we have all kinds of data available to us. That same data can also be overwhelming – there is so much, how do we even begin to determine what is important and....