When I was a college student I ran a small business painting houses. It only lasted a couple of summers so it never required a line of credit or even a credit card. But if it did, I’d likely go with American Express OPEN, the division of American Express dedicated to small business owners. Why? Largely because its innovative approach to helping small businesses grow. Among these initiatives is its Small Business Saturday, introduced in 2010. I wrote a case study about it in my book....

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