If today’s advertisers have become experts at predicting what we want, then hopefully they are planning for their successors.
The future of advertising could be three-dimensional, holographic and include barking cats performing magic tricks. But to many that will not matter, because in a decade or so, advertising also will be optional.
Sure, there will be events that shape the messaging, requiring that advertising of the future be hyper-personal, curated and social. But it also will....