The upsides of retail analytics are often better known than the downsides. The upsides: Real-time solutions help retailers: Tailor messages to each of their customers via any channel at any time Better view their inventory and financials Offer a personalized in-person shopping experience — even at a vending machine Real-time analytics can even help brick-and-mortar stores optimize the number of workers on the sales floor via “on-call shifts.” Workers call, text or e....

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