The upsides of retail analytics are often better known than the downsides. The upsides: Real-time solutions help retailers:
Tailor messages to each of their customers via any channel at any time
Better view their inventory and financials
Offer a personalized in-person shopping experience — even at a vending machine
Real-time analytics can even help brick-and-mortar stores optimize the number of workers on the sales floor via “on-call shifts.” Workers call, text or e....