Retailers have a lot on their plate these days. How to keep up with mobile consumers, connect with Millennials, and tap into social media are just a few of the challenges they are currently tackling. But are they pulling it all together to deliver the best customer experience possible?
Not really. Not according to retail expert, Scott McKain. He’s been researching this topic for a long time and says retailers need to focus on what he calls the, “ultimate customer....