It happens to all brands. They hit a moment when something effects their position and they do not know how to react. Something that potentially changes who they are and they are frozen, not sure what to say or how to act. Well take a lesson from “The Boss” – Bruce Springsteen. The future of the E Street Band was in question when band member Danny Federici passed, and more recently, the crushing blow of the passing of “The Big Man,” Clarence Clemons. After....

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