Anyone who has ever been to a job interview, or on a first date, knows the importance of making a good first impression. A good first impression — and a bad one, for that matter — sets the tone for the rest of the relationship. So, it’s only natural to apply that concept to our email marketing strategies. If you aren’t making a good first impression with your new email subscribers, you may be endangering your relationship with that customer for the long term.
With....