A Guide to Creating Customer Value & Building Loyalty at Any Budget

Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do. This is especially important for loyalty marketers, whose members spend 3x as much as non-members and are essential to overall growth and profits. But savvy loyalty marketers recognize that loyalty is more than how much a customer....

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