When LoyaltyTruth.com kicked off in 2006, two posts describing the Loyalty Asterisk™ were among the first published. Over the years, we’ve seen theses insidious elements of program execution remain all too common. The time seems right to dust off this two-part post which we’ll share this week. To wrap it up, we’ll add a fresh take on why brands should be attentive to the details of loyalty program execution.
Here’s our original post, titled ....