9 Checkpoints: Is Your Website Missing the Gravy Train?

As technology becomes more sophisticated, user-friendly, and adaptable, companies are judged more and more on the appearance and functionality of their websites. That’s a big deal for your bottom line, since 81 percent of shoppers conduct online research before making a purchase, according to adweek.com. And many are apparently losing their patience. Some studies indicate a website has five seconds to capture a visitor’s interest, while others estimate 50 percent of....

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