5 Ways To Give Loyalty A Lift

Loyalty programs should be one of the cornerstones of any effective marketing strategy. Accenture found that “members of loyalty programs generate between 12 and 18 percent [higher] incremental revenue growth per year than non-members.” But not all loyalty programs are created equal. There are capabilities and approaches that make a difference in how effectively you can unlock the revenue growth potential of your loyalty program. So, here are five ways to get more out....

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