Maybe it started with a search on “prospect targeting,” “real time data,” or maybe you just noticed the term “Data-as-a-Service (DaaS)” popping up more and more in the marketing publications you’re subscribed to. Regardless of how you got here, you’ve done the research and realized that DaaS is a game changer that is revolutionizing the landscape of data driven marketing and yielding vast amounts of ROI for companies in all industries- and you....