93% of customers expect companies to have a presence on social media (Cone Communications). At this point in the social media frenzy, most companies have at least some sort of social platform or presence in place. This may be a Facebook page to share content, a LinkedIn group to network with prospects, or perhaps a Pinterest page to showcase products.
According to research by the Social Media Examiner, Facebook continues to reign as the most used platform, used by 97% of B2C and 89% of B2B....