Consider that it takes five to seven times more money to retain an existing customer than acquire a new one. What’s more, the average, loyal customer is worth at least 10 times as much as their first purchase and 50% more likely to try out new products from your company. ‘Nuf said about the value of customer retention!
Customer Retention is Hard
Yes, customer retention is hard. Yet, it is amply clear from the statistics above that it is also....