B2B customer engagement and customer loyalty mirror many of the same principles we apply for B2C consumers. However, B2B loyalty marketing does have unique challenges.
In another article, we highlighted the 3 Core Principles every successful B2B loyalty program should follow and that Brierley incorporates into every B2B loyalty solution we consult on or design.
In this article, we delve deeper into how you can maximize the success of your B2B customer loyalty solution....