3 keys to unlock value in your online marketing data

Online marketers all want the same thing - for our customers to get what they, want when they want it, and with the fewest clicks possible. We already know that satisfied customers usually return, and now they share their experiences so the stakes have never been higher to get it right every time. It may sound daunting, but the answers are all available in the customer data. Website tracking is a good first step, but the key to relevance is to take it real-time. To get there, you need to....

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