Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very customers you communicate with, can be particularly informative.
In marketing as in life, it’s all about the personal touch. You have to show your customers you know them and first-party data is the key you need. There is no better way to build emotional loyalty and keep customers....