In business they say, “the customer is king” … but do customers today really want to be kings? They certainly don’t act like it. From do-it-yourself banking, to self-check-in at the airport and self-check-out at the grocery store, customers have taken on more of the work to get faster, and often better, service in return.
Online consumers aren’t sitting on thrones wearing crowns either. Every day they give up their personal information, provide useful feedback....