Real-time analytics, real-time marketing, real-time insights, and other variations of the term have been gaining momentum and popularity as industries adjust to fit the needs of always-on consumers. Forbes recently published an article titled “16 Marketing Predictions For 2016 from the C-Suite”, and unsurprisingly prediction #3 related to real-time.
Brian Kardon, CMO of Thinking Phones, predicts, “Real-Time Marketing Analytics will Unite Online and Offline Behavior....