2021 Loyalty Industry Data Study – Insights, Challenges & Plans from Today’s Retailers [Data Study]

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No one could have predicted that the marketing strategies presented in January 2020 would become obsolete in March as businesses executed a quick pivot to digital experiences due to COVID-19. Retailers had to quickly adapt to the accelerated trend of e-commerce that the pandemic brought on. Loyalty was no exception. As customers moved online, their habits and expectations shifted accordingly. Online shopping gives consumers nearly unlimited choices, making loyalty difficult to....

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