Reflecting back on 2015, one thing is clear: Customer engagement took center stage. We read about it from industry thought leaders. We heard about it first-hand from customers at our Engage™ events all over the world. And, we saw it all over the media.
One thing is clear: customer engagement is here to stay. In fact, we started the year with industry firm, Saddletree Research, proclaiming: “Welcome to the era of Customer Engagement Optimization!” It is indeed a new....