10 Loyalty Program Myths That Marketers Must Bust Right Now

The market largely perceives loyalty as a promotional stunt that offers customers only points’ redemption. But this is not the absolute truth. Much to naysayers’ chagrin, loyalty is a larger canvas for brands to reap benefits from. Loyalty is about how well you understand your customer and recognize their buying behavior appropriately. A loyalty program is simply an enabler, a solution that facilitates this customer journey and effortlessly builds brand loyalty. But....

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