Recently, we’ve talked a lot about the shift from 1:1 to 1:You.
As I defined in my last blog post, 1:1 is a messaging strategy that’s ‘generically personalized’ with promotional offers while 1:You is a holistic customer experience strategy that’s personalized with the best choice for individualsacross all points on interactions.
The evolution of 1:1 to 1:You is about advancements in the marketing strategy with bringing together data from vastly....