Big Data, analytics, and loyalty are rapidly changing the foundation of marketing. In this whitepaper, TIBCO Loyalty Lab looks at 10 significant trends that Marketers must know to be agile and customer-centric in 2014, including the latest in:
- Customer experience management
- Data integration
- Actionable models and analytics
- Event processing
Learn how to use these technologies to understand:
- Customer likes and dislikes
- Where to push out gained insights across the business (including in product development, the supply chain, and customer service)
- How to gain business value from those insights
- Where to purposefully engage customers
- How to give customers an ability to engage with the brand at the time, place, and context of their own choosing
Download the whitepaper, and check out their webinar also, presented by David Rosen, Head of Strategy, Analytics and Consumer Insights at TIBCO Loyalty Lab.