Let’s face it, loyalty marketing strategies centered around programs of points and rewards simply don’t work. Today’s hyper-connected consumers have high expectations, short attention spans and a long list of brand suitors at their fingertips. As companies strive to stand out, they must offer more than a transactional reward; they must offer emotional value. That means being able to excite and delight customers with consistent and relevant brand experiences wherever they are on their path to purchase.