Over the years, CPG brands have heavily relied on retailers and expensive 3rd party research firms to collect consumer insights. Marketers pour millions of dollars into campaigns designed to increase brand preference and get consumers to their products on the shelf.
Establishing consumer preference can be a challenge when the success of a CPG brand is heavily impacted by retailers. But with new technology, the traditional approach of relying solely on market research and customer surveys to understand consumer behaviors is no longer the only option.
Loyalty programs have opened the door for more robust, omni-channel customer engagement. Using some of the techniques discussed in this guide, brand marketers can take a peek into the lives of their customers and engage them in real-time - at home, on the go, and at the point of purchase - to gain an edge in the retail environment.
In this whitepaper, we’ll explain and explore 6 new technology developments CPG marketers can use to get customer insights and drive timely and targeted engagement. These include geofencing, receipt scanning, dynamic QR codes, hashtags, starstar, and shortlinks.