Rewriting the Gifting Rules in the Omni-Channel Age
Nikki Baird & Steve Rowen, Managing Partners | October 24, 2014

“It is better to give than to receive,” or so the saying goes. But as a time-starved and convenience-centric society grows increasingly fond of giving digital gift cards whenever gift giving is called for these days, both sides of the process become equally important. As a result, in this, our fourth annual examination of the digital gift card experience, we will take an in-depth look at both the give side and the receive part of the process, with criteria for each that continues to evolve as retailers continue to invest in their digital gifting capabilities. 

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