As the first generation of digital natives, Millennial Moms shop in ways that are markedly different from any other before them. They spend more time online, especially on social media, and rely heavily on their smartphones and social media platforms to help them with everything from finances to transportation to parenting advice. Marketers must understand how Millennial Moms think, what they value, how they spend and what they expect from brands and marketers.
Our white paper will provide deeper insights into Millennial Moms – it will discuss their spending power, online behavior, and shopping habits. We will present best practices for marketers to adopt in order to reach out to this group of social, influential, tech-savvy and value-oriented shoppers.