For the average customer buying a car is the second-biggest purchase they will ever make. But as every automaker knows the customers’ journey doesn’t start and end on the forecourt. Their overall experience can be affected by any number of moments along their journey that can turn them in to a lifelong advocate or a disgruntled detractor. The challenge for automakers is to identify these moments and to make the most of them.
This thought leadership piece offers some top tips on how they can do just that.