Get in the Game: Use Sporting Events to Drive Your Opt-In & Segmentation Strategy
The Clutch Team | October 16, 2017

The Goal: Convert Sports Fans to Store Fans

This Southeastern sporting goods chain began carrying apparel for two popular local sports teams, and wanted to drive sales of the new merchandise.

They went straight to the source and used the games themselves to reach a devoted fan base—creating new brand advocates in the process.

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