Gamification is the addition of game-like elements into a customer’s shopping experience. In the customer loyalty space, gamification is a current trend in driving member engagement with loyalty programs. However, while gamification positively reinforces buying behavior with rewards and game-like features, effective implementation requires careful planning and using the right technology.
In its latest report, Talon.One discusses the value gamification brings to customer loyalty programs, the technical challenges brands can face, and statistics on the impact it has on driving customer engagement with the program and brand. The report also provides brands with best practices and suggestions on how to plan and implement effective gamification.
Read more about Talon.One’s insights into gamification and using it to drive customer engagement and sales.
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