Gamification Increases Customer Engagement

Using games within a self-care mobile app provides an effective channel via which enterprises can engage their customers. This is important because it meets the need to find effective reasons for customers to choose to use these apps on a more frequent basis and that, in turn, drives digital engagement. This White Paper looks at how gamification can be the key to engaging customers.
 

Key takeaways
 

Gamification can have an impact on whichever KPI you target as the primary objective:

• Grow ARPU
• Drive Brand Affinity and Engagement
• Increase Net Additions
• Increase Net Promoter Score
• Increase Top-up Value, Frequency and on digital channels
• Increase data volume purchases
• Increase loyalty program engagement