Businesses across the globe feel a great shift: The competitive landscape is changing, opening the door to more organizations gunning for growth. From our increased reliance on technology to a greater number of businesses offering the same or similar products and services, customers and employees have more choices today than ever before. How do you grow in a crowded marketplace? Our research has helped us hone in on the answer.
When an organization:
• identifies its competitive advantage and acknowledges its
vulnerabilities,
• understands customer needs and expectations,
• assembles a team of engaged employees who understand
the importance of customer loyalty,
• and creates a system to continually feed the business
with intelligence and insight so that all of the above are
in alignment …