With the rise of big data, segmentation has become more important to company growth strategies and the bottom line. However, many companies have not unlocked their full potential by doing the right types of analysis. Behavioral segmentation, i.e., customer segmentation based on transaction history and trip frequency, has been underutilized due to the costs and time required for analysis - despite its superiority to other forms of segmentation as an input to business decisions. Now, a behavioral segmentation tool from Aimia offers an effective way to unlock the enterprise potential of behavioral segmentation.