New consumer behaviors have caused a shift in focus to availability over brand loyalty. Through studying how changing consumer psychology impacts buying decisions, brands can become customer-centric, connecting with their customers more effectively.
Through analyzing trends during the pandemic and studies conducted post-pandemic, Comarch found 16 strategies to keep customer loyalty in the changing landscape:
Read more about these strategies, the data backing them, and ways successful brand loyalty programs implemented them. Learn how to develop or improve your customer-centric loyalty programs by creating a unique experience to reach your audience.
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