In 2017, HelloWorld, A Merkle Company released its first Loyalty Barometer Report -- a look at how consumers really feel about reward programs and where brands may need to pivot to accommodate consumer preferences. Due to the quickly-evolving landscape of loyalty marketing, we intend to take an annual approach to this barometer in order to keep marketers ahead of the curve. The current analysis reveals how mindsets are shifting and gives us a peek into where things are headed in 2019 so brands can ensure their strategies are not only current, but remain relevant and impactful.
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